INSTITUTE PROFITABILITY
Training exclusively reserved for Lucia Rapetti depositaries.
OBJECTIVES
To enable beauty professionals to develop high-value services, optimise the profitability of their business and sustainably strengthen customer loyalty.
Upon completion of the training, each learner will be able to:
- –Analyse the profitability of their business by calculating the performance indicators relating to each client and to the institute.
- –Identify and implement appropriate corrective actions to improve the profitability and quality of the services offered.
- –Develop a loyalty strategy aimed at strengthening existing customer satisfaction and engagement.
- –To deploy business development activities to attract new, profitable clients, while ensuring a high level of service quality.
PREREQUISITE
Training exclusively reserved for Lucia Rapetti depositaries.
PRICES AND DURATION
DURATION
This training will take place over 14 hours and 2 days.
Dates to be confirmed.
Rate
This training course costs €490 per person excluding VAT, or €588 including VAT (VAT rate: 20%).
TERMS AND ACCESS TIMEFRAMES
For all our training courses, we carry out pre-training assessments to adapt the teaching methods and the animation of the training according to the announced disability situation. Furthermore, depending on the requests, we will do our utmost to work with specialised partners.
Registration is deemed to be complete when you receive your summons.
Training access times: A minimum of 14 days before the start of the training, subject to availability.
For any funding requests, remember to contact your OPCO or FAF.
PEDAGOGICAL, TECHNICAL AND SUPERVISORY RESOURCES
This training is delivered in person. Remote attendance is possible upon request.
Alternating between theory and concrete case studies. All our training courses focus on practical application, so that each learner is able to carry out a complete facial diagnosis with confidence and fluidity upon their return to the institute.
Number of trainees per session: 1 to 6 participants
Teaching methods
Full documentation is given to each intern.
Every step is illustrated with concrete, numerical examples.
Profitability calculation sheets: institute and client.
Annual progress report
Organisational arrangements
Training room equipped with the necessary materials for theory.
Sufficient internet access and connectivity.
Projector.
Disabled Access
Miscellaneous equipment provided
Notebook and pens.
Supervisory methods
All our training courses are delivered by qualified and practicing beauty therapist trainers, who are experts in their field.
DETAILED PROGRAMME
DAY 1 (7:00 AM)
14:00 - 14:30 - Participant arrival and welcome
Introduction of the trainer and participants.
Training presentation and recap of objectives.
Handing in of documents, calculation sheets and route sheets.
Part 1 Understanding the profitability of an institute (2h30)
- To enable learners to identify the elements that influence an institute's profitability and to analyse the economic performance of the services offered.
– Definition of profitability indicators.
– Profitability calculation methodology for a beauty treatment.
– Analysis of direct and indirect costs.
– Identification of profitable and non-profitable services.
– Impact of benefits management on the retention and development of the institute. Case Study
Part 2 Exercises and practical case studies (4h00)
- Enable participants to apply calculation and analysis methods to their own activities in order to identify immediate areas for improvement.
– Calculation of the profitability of the treatments offered in their institute.
– Identification of profitable and non-profitable services.
– Calculation of the institute's average profitability.
Analysis of the results obtained.
– Seek concrete and immediate solutions to improve profitability.
– Establishment of corrective actions suited to their activity. - Round table discussion on the day's programme, participant questions and trainer's answers/explanations.
DAY 2 (7:00 AM)
Part 3 - Customer Profitability Analysis (2h00)
Enable learners to analyse the individual profitability of their client base in order to optimise their commercial strategy and the quality of customer follow-up.
- Customer purchasing habits analysis:
– Types of care provided
– Frequency of appointments
Average basket
Generated margin
– Potential losses
– Purchasing of complementary products - Analysis of concrete cases.
Part 4 Exercises and concrete case studies (2h00)
- Profitability calculation for two clients from their institute.
- Analysis of the results obtained.
- Determination of the level of profitability achieved.
- Customer profitability improvement levers.
- Development of concrete and immediately applicable solutions.
Part 5: Setting up the annual journey (3h00)
- To enable learners to construct a structured annual plan in order to foster long-term customer loyalty and optimise the institute's revenue.
Defining the annual customer journey.
– Implementation methodology.
– Short, medium and long-term interests.
– Tracking and loyalty tools.
– Organisation of services and appointment scheduling - Practical exercises
– Development of an annual plan based on two institute clients.
– Construction of a personalised loyalty and development strategy. - Hot take.
- Closing remarks and handing out of documents.
Monitoring and Evaluation
Methods for tracking training progress
Attendance sheets
Certificate of attendance
Certificate of achievement
Assessment arrangements
Practical case studies (client of their institute).
Hot and cold appraisal.
