{"id":6762,"date":"2025-11-26T11:56:19","date_gmt":"2025-11-26T10:56:19","guid":{"rendered":"https:\/\/lucia-rapetti.pro\/?page_id=6762"},"modified":"2025-11-26T12:15:47","modified_gmt":"2025-11-26T11:15:47","slug":"comment-choisir-un-fournisseur-cosmetique-quand-on-est-estheticienne","status":"publish","type":"page","link":"https:\/\/lucia-rapetti.pro\/es\/cosmeticos-para-salones-de-belleza\/comment-choisir-un-fournisseur-cosmetique-quand-on-est-estheticienne\/","title":{"rendered":"Comment choisir un fournisseur cosm\u00e9tique quand on est esth\u00e9ticienne ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6762\" class=\"elementor elementor-6762\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b0b9ba e-flex e-con-boxed e-con e-parent\" data-id=\"4b0b9ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebca42 elementor-widget elementor-widget-heading\" data-id=\"7ebca42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment choisir un fournisseur cosm\u00e9tique quand on est esth\u00e9ticienne ? Guide complet pour instituts, spas et ind\u00e9pendantes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99066ec elementor-widget elementor-widget-text-editor\" data-id=\"99066ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\" data-start=\"896\" data-end=\"1056\">Choisir un <a href=\"https:\/\/lucia-rapetti.pro\/cosmetique-pour-institut-de-beaute\/\">fournisseur cosm\u00e9tique<\/a> quand on est esth\u00e9ticienne n\u2019est pas une \u00e9tape anodine.<br data-start=\"985\" data-end=\"988\" \/>La marque de soins que vous int\u00e9grez dans votre institut influence :<\/p><ul style=\"text-align: left;\" data-start=\"1058\" data-end=\"1169\"><li data-start=\"1058\" data-end=\"1088\"><p data-start=\"1060\" data-end=\"1088\">la qualit\u00e9 de vos r\u00e9sultats,<\/p><\/li><li data-start=\"1089\" data-end=\"1116\"><p data-start=\"1091\" data-end=\"1116\">votre chiffre d\u2019affaires,<\/p><\/li><li data-start=\"1117\" data-end=\"1131\"><p data-start=\"1119\" data-end=\"1131\">votre image,<\/p><\/li><li data-start=\"1132\" data-end=\"1169\"><p data-start=\"1134\" data-end=\"1169\">la fid\u00e9lisation de votre client\u00e8le.<\/p><\/li><\/ul><p style=\"text-align: left;\" data-start=\"1171\" data-end=\"1312\">Face aux grossistes esth\u00e9tiques, aux marques g\u00e9n\u00e9ralistes et aux laboratoires sp\u00e9cialis\u00e9s, comment choisir le <strong data-start=\"1281\" data-end=\"1310\">bon partenaire cosm\u00e9tique<\/strong> ?<\/p><p style=\"text-align: left;\" data-start=\"1314\" data-end=\"1404\">Voici le guide le plus complet pour vous aider \u00e0 prendre une d\u00e9cision \u00e9clair\u00e9e et durable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e084c8 elementor-mobile-align-center elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"3e084c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9COUVREZ<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-477d4b6e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"477d4b6e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b7077ac\" data-id=\"7b7077ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104986ea elementor-widget elementor-widget-text-editor\" data-id=\"104986ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"1411\" data-end=\"1506\"><strong data-start=\"1416\" data-end=\"1506\">Pourquoi le choix d\u2019un fournisseur cosm\u00e9tique est d\u00e9cisif pour un institut de beaut\u00e9 ?<\/strong><\/h2><p data-start=\"1508\" data-end=\"1635\">Les esth\u00e9ticiennes ne vendent pas seulement des soins :<br data-start=\"1563\" data-end=\"1566\" \/>elles vendent une <strong data-start=\"1584\" data-end=\"1598\">exp\u00e9rience<\/strong>, un <strong data-start=\"1603\" data-end=\"1615\">r\u00e9sultat<\/strong>, une <strong data-start=\"1621\" data-end=\"1634\">signature<\/strong>.<\/p><p data-start=\"1637\" data-end=\"1724\">\ud83d\udca1 Et cette signature d\u00e9pend directement de la marque de cosm\u00e9tiques que vous utilisez.<\/p><p data-start=\"1726\" data-end=\"1761\">Le bon fournisseur vous permet de :<\/p><h3 data-start=\"1763\" data-end=\"1806\">\u2714 am\u00e9liorer l\u2019efficacit\u00e9 de vos soins<\/h3><p data-start=\"1807\" data-end=\"1881\">Des formules professionnelles = r\u00e9sultats visibles = clientes satisfaites.<\/p><h3 data-start=\"1883\" data-end=\"1925\">\u2714 augmenter votre chiffre d\u2019affaires<\/h3><p data-start=\"1926\" data-end=\"1979\">Gr\u00e2ce \u00e0 une revente coh\u00e9rente, simple et qualitative.<\/p><h3 data-start=\"1981\" data-end=\"2030\">\u2714 vous diff\u00e9rencier des instituts alentours<\/h3><p data-start=\"2031\" data-end=\"2083\">Une marque exclusive cr\u00e9e un positionnement premium.<\/p><h3 data-start=\"2085\" data-end=\"2126\">\u2714 offrir des protocoles performants<\/h3><p data-start=\"2127\" data-end=\"2238\">Un bon fournisseur ne vend pas que des produits \u2192<br data-start=\"2176\" data-end=\"2179\" \/>il propose des <strong data-start=\"2194\" data-end=\"2219\">protocoles structur\u00e9s<\/strong> et <strong data-start=\"2223\" data-end=\"2237\">r\u00e9p\u00e9tables<\/strong>.<\/p><h3 data-start=\"2240\" data-end=\"2270\">\u2714 fid\u00e9liser vos clientes<\/h3><p data-start=\"2271\" data-end=\"2335\">Une exp\u00e9rience de soin exceptionnelle = une cliente qui revient.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225f6a1 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"225f6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/lucia-rapetti.pro\/devenir-partenaires\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">contactez nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f686dc6\" data-id=\"5f686dc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aea6c9d elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"6aea6c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"534\" height=\"650\" src=\"https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/07\/LR-sito-hp-methode2.jpg\" class=\"attachment-full size-full wp-image-1833\" alt=\"comment choisir un fournisseur\" srcset=\"https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/07\/LR-sito-hp-methode2.jpg 534w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/07\/LR-sito-hp-methode2-246x300.jpg 246w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d2e96e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d2e96e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-819c987\" data-id=\"819c987\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27346cb elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"27346cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/06\/LR-sito-gamme-purifying-24-1.jpg\" class=\"attachment-full size-full wp-image-1162\" alt=\"fournisseur ou grossiste\" srcset=\"https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/06\/LR-sito-gamme-purifying-24-1.jpg 600w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/06\/LR-sito-gamme-purifying-24-1-300x300.jpg 300w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/06\/LR-sito-gamme-purifying-24-1-150x150.jpg 150w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/06\/LR-sito-gamme-purifying-24-1-100x100.jpg 100w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c141657\" data-id=\"c141657\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-419593f elementor-widget elementor-widget-text-editor\" data-id=\"419593f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"2342\" data-end=\"2407\"><strong data-start=\"2346\" data-end=\"2407\">Fournisseur, grossiste, laboratoire : quelle diff\u00e9rence ?<\/strong><\/h2><p data-start=\"2409\" data-end=\"2483\">Avant de choisir, il faut comprendre <em data-start=\"2446\" data-end=\"2482\">\u00e0 qui vous achetez vos cosm\u00e9tiques<\/em>.<\/p><h3 data-start=\"2485\" data-end=\"2523\">\u2b50 1. <strong data-start=\"2494\" data-end=\"2521\">Le grossiste esth\u00e9tique<\/strong><\/h3><p data-start=\"2524\" data-end=\"2539\">Ils vendent :<\/p><ul data-start=\"2540\" data-end=\"2599\"><li data-start=\"2540\" data-end=\"2562\"><p data-start=\"2542\" data-end=\"2562\">plusieurs marques,<\/p><\/li><li data-start=\"2563\" data-end=\"2579\"><p data-start=\"2565\" data-end=\"2579\">du mat\u00e9riel,<\/p><\/li><li data-start=\"2580\" data-end=\"2599\"><p data-start=\"2582\" data-end=\"2599\">des consommables.<\/p><\/li><\/ul><p data-start=\"2601\" data-end=\"2683\"><strong data-start=\"2601\" data-end=\"2616\">Avantages :<\/strong><br data-start=\"2616\" data-end=\"2619\" \/>\u2714 choix large<br data-start=\"2632\" data-end=\"2635\" \/>\u2714 livraison rapide<br data-start=\"2653\" data-end=\"2656\" \/>\u2714 prix souvent attractifs<\/p><p data-start=\"2685\" data-end=\"2883\"><strong data-start=\"2685\" data-end=\"2704\">Inconv\u00e9nients :<\/strong><br data-start=\"2704\" data-end=\"2707\" \/>\u274c aucune expertise cosm\u00e9tique approfondie<br data-start=\"2748\" data-end=\"2751\" \/>\u274c aucune exclusivit\u00e9<br data-start=\"2771\" data-end=\"2774\" \/>\u274c pas de coh\u00e9rence de gamme<br data-start=\"2801\" data-end=\"2804\" \/>\u274c tr\u00e8s peu de formations r\u00e9elles<br data-start=\"2836\" data-end=\"2839\" \/>\u274c produits \u201ccatalogue\u201d, peu diff\u00e9renciants<\/p><h3 data-start=\"2890\" data-end=\"2944\">2. <strong data-start=\"2899\" data-end=\"2942\">Le fournisseur \/ distributeur de marque<\/strong><\/h3><p data-start=\"2945\" data-end=\"3059\">Il distribue exclusivement 1 ou plusieurs marques.<br data-start=\"2995\" data-end=\"2998\" \/>Qualit\u00e9 variable, d\u00e9pend totalement de la marque en question.<\/p><h3 data-start=\"3066\" data-end=\"3118\">3. <strong data-start=\"3075\" data-end=\"3116\">Le laboratoire cosm\u00e9tique (fabricant)<\/strong><\/h3><p data-start=\"3119\" data-end=\"3162\">C\u2019est le niveau professionnel le plus haut.<\/p><p data-start=\"3164\" data-end=\"3421\"><strong data-start=\"3164\" data-end=\"3187\">Avantages majeurs :<\/strong><br data-start=\"3187\" data-end=\"3190\" \/>\u2714 expertise scientifique<br data-start=\"3214\" data-end=\"3217\" \/>\u2714 formules ma\u00eetris\u00e9es<br data-start=\"3238\" data-end=\"3241\" \/>\u2714 coh\u00e9rence parfaite des gammes<br data-start=\"3272\" data-end=\"3275\" \/>\u2714 protocoles professionnels puissants<br data-start=\"3312\" data-end=\"3315\" \/>\u2714 accompagnement personnalis\u00e9<br data-start=\"3344\" data-end=\"3347\" \/>\u2714 image premium<br data-start=\"3362\" data-end=\"3365\" \/>\u2714 exclusivit\u00e9 locale possible<br data-start=\"3394\" data-end=\"3397\" \/>\u2714 efficacit\u00e9 d\u00e9montr\u00e9e<\/p><p data-start=\"3164\" data-end=\"3421\">Nous sommes<a href=\"https:\/\/lucia-rapetti.pro\/cosmetique-pour-institut-de-beaute\/\"> fournisseur de cosm\u00e9tique pour institut de beaut\u00e9<\/a><\/p><p data-start=\"3526\" data-end=\"3610\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-248a503 e-flex e-con-boxed e-con e-parent\" data-id=\"248a503\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f53ddad elementor-widget elementor-widget-text-editor\" data-id=\"f53ddad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"text-align: left;\" data-start=\"3617\" data-end=\"3707\"><strong data-start=\"3622\" data-end=\"3707\">Les 10 crit\u00e8res pour choisir un fournisseur cosm\u00e9tique quand on est esth\u00e9ticienne<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"3709\" data-end=\"3829\">Voici d\u00e9sormais la partie la plus importante :<br data-start=\"3755\" data-end=\"3758\" \/>\u27a1 les crit\u00e8res qui d\u00e9finissent r\u00e9ellement un excellent fournisseur PRO.<\/p><hr data-start=\"3831\" data-end=\"3834\" \/><h2 style=\"text-align: left;\" data-start=\"3836\" data-end=\"3891\"><strong data-start=\"3839\" data-end=\"3891\">1. La qualit\u00e9 des formules : le crit\u00e8re num\u00e9ro 1<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"3893\" data-end=\"3940\">Un bon cosm\u00e9tique professionnel doit contenir :<\/p><ul style=\"text-align: left;\" data-start=\"3942\" data-end=\"4068\"><li data-start=\"3942\" data-end=\"3968\"><p data-start=\"3944\" data-end=\"3968\">des actifs concentr\u00e9s,<\/p><\/li><li data-start=\"3969\" data-end=\"4002\"><p data-start=\"3971\" data-end=\"4002\">des biotechnologies modernes,<\/p><\/li><li data-start=\"4003\" data-end=\"4031\"><p data-start=\"4005\" data-end=\"4031\">des textures techniques,<\/p><\/li><li data-start=\"4032\" data-end=\"4068\"><p data-start=\"4034\" data-end=\"4068\">des ingr\u00e9dients s\u00fbrs et efficaces.<\/p><\/li><\/ul><p style=\"text-align: left;\" data-start=\"4070\" data-end=\"4245\"><strong data-start=\"4070\" data-end=\"4079\">Fuyez<\/strong> les fournisseurs qui ne communiquent pas sur leurs actifs.<br data-start=\"4138\" data-end=\"4141\" \/>Un fournisseur incapable d\u2019expliquer pourquoi un produit fonctionne\u2026 <strong data-start=\"4210\" data-end=\"4244\">n\u2019est pas un partenaire fiable<\/strong>.<\/p><hr data-start=\"4247\" data-end=\"4250\" \/><h2 style=\"text-align: left;\" data-start=\"4252\" data-end=\"4283\"><strong data-start=\"4255\" data-end=\"4283\">2. La coh\u00e9rence de gamme<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"4285\" data-end=\"4336\">Les instituts professionnels ont besoin de gammes :<\/p><ul style=\"text-align: left;\" data-start=\"4338\" data-end=\"4458\"><li data-start=\"4338\" data-end=\"4363\"><p data-start=\"4340\" data-end=\"4363\">faciles \u00e0 comprendre,<\/p><\/li><li data-start=\"4364\" data-end=\"4399\"><p data-start=\"4366\" data-end=\"4399\">adapt\u00e9es \u00e0 chaque type de peau,<\/p><\/li><li data-start=\"4400\" data-end=\"4434\"><p data-start=\"4402\" data-end=\"4434\">coh\u00e9rentes en cabine + retail,<\/p><\/li><li data-start=\"4435\" data-end=\"4458\"><p data-start=\"4437\" data-end=\"4458\">de qualit\u00e9 constante.<\/p><\/li><\/ul><p style=\"text-align: left;\" data-start=\"4460\" data-end=\"4558\">\ud83c\udfaf Une bonne gamme doit vous permettre de cr\u00e9er des <strong data-start=\"4512\" data-end=\"4532\">rituels complets<\/strong>, pas des produits isol\u00e9s.<\/p><hr data-start=\"4560\" data-end=\"4563\" \/><h2 style=\"text-align: left;\" data-start=\"4565\" data-end=\"4596\"><strong data-start=\"4568\" data-end=\"4596\">3. Les protocoles cabine<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"4598\" data-end=\"4651\">C\u2019est l\u00e0 que se joue toute la force d\u2019un fournisseur.<\/p><p style=\"text-align: left;\" data-start=\"4653\" data-end=\"4686\">Un protocole professionnel DOIT :<\/p><ul style=\"text-align: left;\" data-start=\"4688\" data-end=\"4829\"><li data-start=\"4688\" data-end=\"4707\"><p data-start=\"4690\" data-end=\"4707\">\u00eatre structur\u00e9,<\/p><\/li><li data-start=\"4708\" data-end=\"4739\"><p data-start=\"4710\" data-end=\"4739\">proposer des gestes clairs,<\/p><\/li><li data-start=\"4740\" data-end=\"4767\"><p data-start=\"4742\" data-end=\"4767\">cr\u00e9er un effet \u201cwaouh\u201d,<\/p><\/li><li data-start=\"4768\" data-end=\"4802\"><p data-start=\"4770\" data-end=\"4802\">garantir un r\u00e9sultat imm\u00e9diat,<\/p><\/li><li data-start=\"4803\" data-end=\"4829\"><p data-start=\"4805\" data-end=\"4829\">donner envie de revenir.<\/p><\/li><\/ul><p style=\"text-align: left;\" data-start=\"4831\" data-end=\"4886\">Un fournisseur sans protocole = pas un fournisseur PRO.<\/p><p style=\"text-align: left;\" data-start=\"4888\" data-end=\"4941\"><em data-start=\"4888\" data-end=\"4941\">(\u2192 Liaison interne : Page Protocoles Lucia Rapetti)<\/em><\/p><hr data-start=\"4943\" data-end=\"4946\" \/><h2 style=\"text-align: left;\" data-start=\"4948\" data-end=\"4979\"><strong data-start=\"4951\" data-end=\"4979\">4. La formation propos\u00e9e<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"4981\" data-end=\"5053\">Un bon fournisseur <strong data-start=\"5000\" data-end=\"5009\">forme<\/strong>.<br data-start=\"5010\" data-end=\"5013\" \/>Un excellent fournisseur <strong data-start=\"5038\" data-end=\"5052\">accompagne<\/strong>.<\/p><p style=\"text-align: left;\" data-start=\"5055\" data-end=\"5213\">La formation doit inclure :<br data-start=\"5082\" data-end=\"5085\" \/>\u2714 protocole technique<br data-start=\"5106\" data-end=\"5109\" \/>\u2714 conseils diagnostic<br data-start=\"5130\" data-end=\"5133\" \/>\u2714 argumentaire commercial<br data-start=\"5158\" data-end=\"5161\" \/>\u2714 strat\u00e9gie de revente<br data-start=\"5183\" data-end=\"5186\" \/>\u2714 posture professionnelle<\/p><hr data-start=\"5215\" data-end=\"5218\" \/><h2 style=\"text-align: left;\" data-start=\"5220\" data-end=\"5260\"><strong data-start=\"5223\" data-end=\"5260\">5. Le positionnement de la marque<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"5262\" data-end=\"5309\">Votre marque cosm\u00e9tique d\u00e9termine votre image :<\/p><h3 style=\"text-align: left;\" data-start=\"5311\" data-end=\"5347\">Bas de gamme = soins standards<\/h3><h3 style=\"text-align: left;\" data-start=\"5348\" data-end=\"5419\">Haut de gamme = expertise, prix plus \u00e9lev\u00e9s, client\u00e8le plus engag\u00e9e<\/h3><p style=\"text-align: left;\" data-start=\"5421\" data-end=\"5571\">Un fournisseur premium vous permet de :<br data-start=\"5460\" data-end=\"5463\" \/>\u27a1 augmenter vos tarifs cabine<br data-start=\"5492\" data-end=\"5495\" \/>\u27a1 attirer une client\u00e8le plus qualitative<br data-start=\"5535\" data-end=\"5538\" \/>\u27a1 vous d\u00e9marquer dans votre ville<\/p><hr data-start=\"5573\" data-end=\"5576\" \/><h2 style=\"text-align: left;\" data-start=\"5578\" data-end=\"5622\"><strong data-start=\"5581\" data-end=\"5622\">6. La diff\u00e9renciation &amp; l\u2019exclusivit\u00e9<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"5624\" data-end=\"5673\">Les esth\u00e9ticiennes fuient les produits vendus :<\/p><ul style=\"text-align: left;\" data-start=\"5674\" data-end=\"5749\"><li data-start=\"5674\" data-end=\"5689\"><p data-start=\"5676\" data-end=\"5689\">sur Amazon,<\/p><\/li><li data-start=\"5690\" data-end=\"5714\"><p data-start=\"5692\" data-end=\"5714\">chez les grossistes,<\/p><\/li><li data-start=\"5715\" data-end=\"5733\"><p data-start=\"5717\" data-end=\"5733\">en parfumerie,<\/p><\/li><li data-start=\"5734\" data-end=\"5749\"><p data-start=\"5736\" data-end=\"5749\">en pharmacie.<\/p><\/li><\/ul><p style=\"text-align: left;\" data-start=\"5751\" data-end=\"5844\">Une marque exclusive =<br data-start=\"5773\" data-end=\"5776\" \/>\u2714 diff\u00e9renciation<br data-start=\"5793\" data-end=\"5796\" \/>\u2714 reconnaissance<br data-start=\"5812\" data-end=\"5815\" \/>\u2714 fid\u00e9lit\u00e9<br data-start=\"5825\" data-end=\"5828\" \/>\u2714 valeur ajout\u00e9e<\/p><p style=\"text-align: left;\" data-start=\"5846\" data-end=\"5893\">C\u2019est un point fort essentiel de Lucia Rapetti.<\/p><hr data-start=\"5895\" data-end=\"5898\" \/><h2 style=\"text-align: left;\" data-start=\"5900\" data-end=\"5937\"><strong data-start=\"5903\" data-end=\"5937\">7. L\u2019accompagnement commercial<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"5939\" data-end=\"6018\">Votre fournisseur doit \u00eatre capable de vous aider \u00e0 d\u00e9velopper votre institut :<\/p><ul style=\"text-align: left;\" data-start=\"6020\" data-end=\"6138\"><li data-start=\"6020\" data-end=\"6041\"><p data-start=\"6022\" data-end=\"6041\">strat\u00e9gie revente<\/p><\/li><li data-start=\"6042\" data-end=\"6058\"><p data-start=\"6044\" data-end=\"6058\">fid\u00e9lisation<\/p><\/li><li data-start=\"6059\" data-end=\"6080\"><p data-start=\"6061\" data-end=\"6080\">cr\u00e9ation d&#8217;offres<\/p><\/li><li data-start=\"6081\" data-end=\"6108\"><p data-start=\"6083\" data-end=\"6108\">mise en avant en cabine<\/p><\/li><li data-start=\"6109\" data-end=\"6138\"><p data-start=\"6111\" data-end=\"6138\">PLV et supports marketing<\/p><\/li><\/ul><hr data-start=\"6140\" data-end=\"6143\" \/><h2 style=\"text-align: left;\" data-start=\"6145\" data-end=\"6179\"><strong data-start=\"6148\" data-end=\"6179\">8. La rentabilit\u00e9 des soins<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"6181\" data-end=\"6326\">Un fournisseur professionnel doit vous offrir :<br data-start=\"6228\" data-end=\"6231\" \/>\u2714 une marge retail confortable<br data-start=\"6261\" data-end=\"6264\" \/>\u2714 des produits cabine rentables<br data-start=\"6295\" data-end=\"6298\" \/>\u2714 des protocoles optimis\u00e9s<\/p><hr data-start=\"6328\" data-end=\"6331\" \/><h2 style=\"text-align: left;\" data-start=\"6333\" data-end=\"6375\"><strong data-start=\"6336\" data-end=\"6375\">9. Le support &amp; la relation humaine<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"6377\" data-end=\"6407\">Vous devez pouvoir joindre :<\/p><ul style=\"text-align: left;\" data-start=\"6408\" data-end=\"6463\"><li data-start=\"6408\" data-end=\"6428\"><p data-start=\"6410\" data-end=\"6428\">une conseill\u00e8re,<\/p><\/li><li data-start=\"6429\" data-end=\"6447\"><p data-start=\"6431\" data-end=\"6447\">un technicien,<\/p><\/li><li data-start=\"6448\" data-end=\"6463\"><p data-start=\"6450\" data-end=\"6463\">un formateur.<\/p><\/li><\/ul><p style=\"text-align: left;\" data-start=\"6465\" data-end=\"6531\">Un fournisseur PRO vous accompagne tout au long de votre activit\u00e9.<\/p><hr data-start=\"6533\" data-end=\"6536\" \/><h2 style=\"text-align: left;\" data-start=\"6538\" data-end=\"6569\"><strong data-start=\"6541\" data-end=\"6569\">10. La vision long terme<\/strong><\/h2><p style=\"text-align: left;\" data-start=\"6571\" data-end=\"6656\">Vous n\u2019achetez pas seulement des produits :<br data-start=\"6614\" data-end=\"6617\" \/>\u27a1 vous investissez dans un partenariat.<\/p><p style=\"text-align: left;\" data-start=\"6658\" data-end=\"6771\">Choisissez une marque qui :<br data-start=\"6685\" data-end=\"6688\" \/>\u2714 \u00e9volue,<br data-start=\"6697\" data-end=\"6700\" \/>\u2714 innove,<br data-start=\"6709\" data-end=\"6712\" \/>\u2714 \u00e9coute ses partenaires,<br data-start=\"6737\" data-end=\"6740\" \/>\u2714 propose une strat\u00e9gie claire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7365654 e-flex e-con-boxed e-con e-parent\" data-id=\"7365654\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-171ecff elementor-widget elementor-widget-text-editor\" data-id=\"171ecff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"6778\" data-end=\"6871\"><strong data-start=\"6783\" data-end=\"6871\">Pourquoi les esth\u00e9ticiennes choisissent Lucia Rapetti comme fournisseur cosm\u00e9tique ?<\/strong><\/h2><p data-start=\"6948\" data-end=\"7024\"><br \/>Lucia Rapetti PRO est un laboratoire cosm\u00e9tique professionnel reconnu pour :<\/p><h3 data-start=\"7026\" data-end=\"7060\">\u2714 son expertise scientifique<\/h3><p data-start=\"7061\" data-end=\"7145\">Soins d\u00e9velopp\u00e9s en laboratoire, bas\u00e9s sur la neuro-cosm\u00e9tique et la biotechnologie.<\/p><h3 data-start=\"7147\" data-end=\"7189\">\u2714 des formules hautement concentr\u00e9es<\/h3><p data-start=\"7190\" data-end=\"7226\">Actifs premium + efficacit\u00e9 visible.<\/p><h3 data-start=\"7228\" data-end=\"7267\">\u2714 des protocoles visage puissants<\/h3><p data-start=\"7268\" data-end=\"7330\">Effet imm\u00e9diat, grande sensorialit\u00e9, r\u00e9sultats reproductibles.<\/p><h3 data-start=\"7332\" data-end=\"7384\">\u2714 un accompagnement complet des esth\u00e9ticiennes<\/h3><p data-start=\"7385\" data-end=\"7421\">Formation, conseils, PLV, marketing.<\/p><h3 data-start=\"7423\" data-end=\"7454\">\u2714 une image haut de gamme<\/h3><p data-start=\"7455\" data-end=\"7509\">Parfait pour les instituts souhaitant se diff\u00e9rencier.<\/p><h3 data-start=\"7511\" data-end=\"7548\">\u2714 une coh\u00e9rence cabine + retail<\/h3><p data-start=\"7549\" data-end=\"7592\">Le r\u00e9sultat cabine est prolong\u00e9 \u00e0 domicile.<\/p><p data-start=\"7594\" data-end=\"7629\"><a href=\"https:\/\/lucia-rapetti.pro\/cosmetique-pour-institut-de-beaute\/\"><em data-start=\"7594\" data-end=\"7629\">Cosm\u00e9tique professionnel pour institut<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a78fa44 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a78fa44\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5fb1d5\" data-id=\"c5fb1d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-195a12f elementor-widget elementor-widget-text-editor\" data-id=\"195a12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-start=\"7636\" data-end=\"7714\"><strong data-start=\"7641\" data-end=\"7714\">Comment int\u00e9grer une nouvelle marque cosm\u00e9tique dans votre institut ?<\/strong><\/h2><ol data-start=\"7716\" data-end=\"8166\"><li data-start=\"7716\" data-end=\"7801\"><p data-start=\"7719\" data-end=\"7801\"><strong data-start=\"7719\" data-end=\"7762\">Analyser les besoins de votre client\u00e8le<\/strong><br data-start=\"7762\" data-end=\"7765\" \/>Peaux matures ? jeunes ? sensibles ?<\/p><\/li><li data-start=\"7803\" data-end=\"7871\"><p data-start=\"7806\" data-end=\"7871\"><strong data-start=\"7806\" data-end=\"7839\">Choisir le bon positionnement<\/strong><br data-start=\"7839\" data-end=\"7842\" \/>Premium, naturel, technique ?<\/p><\/li><li data-start=\"7873\" data-end=\"7945\"><p data-start=\"7876\" data-end=\"7945\"><strong data-start=\"7876\" data-end=\"7904\">Tester 2 ou 3 protocoles<\/strong><br data-start=\"7904\" data-end=\"7907\" \/>L\u2019exp\u00e9rience vaut plus qu\u2019un discours.<\/p><\/li><li data-start=\"7947\" data-end=\"8025\"><p data-start=\"7950\" data-end=\"8025\"><strong data-start=\"7950\" data-end=\"7978\">Cr\u00e9er 3 soins signatures<\/strong><br data-start=\"7978\" data-end=\"7981\" \/>Avec ton fournisseur, cr\u00e9er 3 soins rep\u00e8res.<\/p><\/li><li data-start=\"8027\" data-end=\"8100\"><p data-start=\"8030\" data-end=\"8100\"><strong data-start=\"8030\" data-end=\"8068\">Mettre en place un plan de revente<\/strong><br data-start=\"8068\" data-end=\"8071\" \/>Pour prolonger les r\u00e9sultats.<\/p><\/li><li data-start=\"8102\" data-end=\"8166\"><p data-start=\"8105\" data-end=\"8166\"><strong data-start=\"8105\" data-end=\"8120\">Communiquer<\/strong><br data-start=\"8120\" data-end=\"8123\" \/>R\u00e9seaux sociaux, PLV, vid\u00e9os, before\/after.<\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15b2579\" data-id=\"15b2579\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b8ae02 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"1b8ae02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR.png\" class=\"attachment-full size-full wp-image-519\" alt=\"\" srcset=\"https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR.png 512w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-300x300.png 300w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-150x150.png 150w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-100x100.png 100w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-270x270.png 270w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-192x192.png 192w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-180x180.png 180w, https:\/\/lucia-rapetti.pro\/wp-content\/uploads\/2023\/04\/cropped-logo-LR-32x32.png 32w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-500c25e e-flex e-con-boxed e-con e-parent\" data-id=\"500c25e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73f6988 elementor-widget elementor-widget-heading\" data-id=\"73f6988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ \u2013 Comment choisir un fournisseur cosm\u00e9tique pour son institut ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7daacb e-flex e-con-boxed e-con e-parent\" data-id=\"b7daacb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf7ae2 elementor-widget elementor-widget-n-accordion\" data-id=\"5bf7ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9640\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-9640\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Comment savoir si un fournisseur est fiable ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9640\" class=\"elementor-element elementor-element-03b99dd e-con-full e-flex e-con e-child\" data-id=\"03b99dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9640\" class=\"elementor-element elementor-element-6702712 e-flex e-con-boxed e-con e-child\" data-id=\"6702712\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78c45a4 elementor-widget elementor-widget-text-editor\" data-id=\"78c45a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V\u00e9rifiez les actifs, les protocoles, les formations et l\u2019origine des formules.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9641\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9641\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Faut-il privil\u00e9gier un laboratoire plut\u00f4t qu\u2019un grossiste ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9641\" class=\"elementor-element elementor-element-af82ade e-con-full e-flex e-con e-child\" data-id=\"af82ade\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9641\" class=\"elementor-element elementor-element-ac8fb6b e-flex e-con-boxed e-con e-child\" data-id=\"ac8fb6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ab2d4 elementor-widget elementor-widget-text-editor\" data-id=\"e8ab2d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Oui : un laboratoire garantit qualit\u00e9, coh\u00e9rence, exclusivit\u00e9 et expertise scientifique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9642\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9642\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Un institut peut-il changer facilement de marque cosm\u00e9tique ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9642\" class=\"elementor-element elementor-element-b7a7763 e-con-full e-flex e-con e-child\" data-id=\"b7a7763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9642\" class=\"elementor-element elementor-element-d2437d4 e-flex e-con-boxed e-con e-child\" data-id=\"d2437d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a49b8e9 elementor-widget elementor-widget-text-editor\" data-id=\"a49b8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8606\" data-end=\"8686\">Oui, en planifiant bien la transition et en communiquant aupr\u00e8s de sa client\u00e8le.<\/p><h3 data-start=\"8688\" data-end=\"8739\">\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-9643\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-9643\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> Quels sont les crit\u00e8res les plus importants ? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9643\" class=\"elementor-element elementor-element-f378f3a e-flex e-con-boxed e-con e-child\" data-id=\"f378f3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-9643\" class=\"elementor-element elementor-element-0ff2c7c e-con-full e-flex e-con e-child\" data-id=\"0ff2c7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c973ac0 elementor-widget elementor-widget-text-editor\" data-id=\"c973ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"8521\" data-end=\"8598\">La qualit\u00e9 des formules, la coh\u00e9rence de gamme, les protocoles, la formation et l\u2019accompagnement commercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fea21c1 e-flex e-con-boxed e-con e-parent\" data-id=\"fea21c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d952d7d elementor-widget elementor-widget-text-editor\" data-id=\"d952d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Voir \u00e9galement:<\/h3><ul><li><a href=\"https:\/\/lucia-rapetti.pro\/produit-cosmetique-professionnel\/\">Produit cosm\u00e9tique professionnel<\/a><\/li><li><a href=\"https:\/\/lucia-rapetti.pro\/produit-de-beaute-pour-institut\/\">Produit de beaut\u00e9 pour institut<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-494548d e-flex e-con-boxed e-con e-parent\" data-id=\"494548d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6859b1f elementor-widget elementor-widget-html\" data-id=\"6859b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Comment savoir si un fournisseur cosm\u00e9tique est fiable ?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Un fournisseur cosm\u00e9tique fiable propose des formules concentr\u00e9es, une coh\u00e9rence de gamme, des protocoles professionnels, une formation et un accompagnement technique pour les esth\u00e9ticiennes.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Faut-il choisir un laboratoire ou un grossiste esth\u00e9tique ?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Les laboratoires offrent g\u00e9n\u00e9ralement une meilleure 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efficacement aupr\u00e8s de la client\u00e8le.\"\n      }\n    }\n  ]\n}\n\n\n\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment choisir un fournisseur cosm\u00e9tique quand on est esth\u00e9ticienne ? Guide complet pour instituts, spas et ind\u00e9pendantes Choisir un fournisseur cosm\u00e9tique quand on est esth\u00e9ticienne n\u2019est pas une \u00e9tape anodine.La marque de soins que vous int\u00e9grez dans votre institut influence : la qualit\u00e9 de vos r\u00e9sultats, votre chiffre d\u2019affaires, votre image, la fid\u00e9lisation de votre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5584,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_mo_disable_npp":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"disabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6762","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment choisir un fournisseur cosm\u00e9tique ? 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